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      企業戰略基礎

      Foundations of Business Strategy

      學生能夠學會分析組織機構的策略,通過打造戰略工具箱,為提升價值創造建言獻策。

      弗吉尼亞大學

      Coursera

      商業管理

      簡單(初級)

      15 小時

      Sponsored\Ad:本課程鏈接由Coursera和Linkshare共同提供
      • 英語, 葡萄牙語, 其他
      • 1646

      課程概況

      成功商業策略的背后都隱含著一定的理論和框架內容,本課程將探討這些理論和框架內容,通過提供從事策略分析的工具,幫助學生提升從戰略角度思考問題的能力。策略分析不僅在分析組織經營的競爭性環境中具有重要作用,在為企業正確定位和采取行動最大化創造價值建言獻策方面也發揮著關鍵性作用。因此,有雄心抱負的經理,企業家,社會企業家,分析師和咨詢師都需要掌握這些商業策略的基礎知識。

      Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We’ll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

      你將學到什么

      How to use the SWOT, competitor, and environmental analysis tools

      How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

      How to complete a capabilities analysis and how to use this analysis to guide decision making

      How to analyze the advantages and disadvantages of four generic competitive positions

      課程大綱

      周1
      完成時間為 2 小時
      Introduction to Strategic Analysis
      Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
      12 個視頻 (總計 63 分鐘), 6 個閱讀材料, 1 個測驗

      周2
      完成時間為 2 小時
      Analyzing Industry Structure
      Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
      11 個視頻 (總計 79 分鐘), 2 個閱讀材料, 1 個測驗

      周3
      完成時間為 2 小時
      Analyzing Firm Capabilities
      Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
      9 個視頻 (總計 53 分鐘), 2 個閱讀材料, 1 個測驗

      周4
      完成時間為 4 小時
      Determining Competitive Position
      Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
      8 個視頻 (總計 48 分鐘), 4 個閱讀材料, 3 個測驗

      預備知識

      無需任何背景知識,歡迎各位同學前來聽課。

      參考資料

      本課程主要閱讀參考材料節選自 《戰略家的工具箱》(The Strategist's Toolkit,) 由課程講師專門編制而成。 除此之外,學生還能拿到書中一些選修章節作為補充材料。學生也可自行購買本書, 可在亞馬遜(Amazon.com)購買,也可從達頓商學院出版社(Darden Business Publishing)購買,網址為 ?http://store.darden.virginia.edu/the-strategists-toolkit-1. ?本書紙質版和電子版均有。

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